Made to support
her movement.

YUYOU supports women throughout their entire movement moment. Before, during and beyond.

about YUYOUdiscover the brands

Everything she needs already exists. It just lives in different places, designed by people who were not thinking of her.

YUYOU brings it into one.

Support is not a campaign. It is not encouragement. It is a continuous presence in the product she wears, the space she enters, and the community that is there when she wants it.

introducing the YUYOU seamless program

Designed around your body. Comfortable, considered, made to move. Soft to the touch, with just the right amount of support.

A more natural approach to activewear, made with TENCEL™ for a naturally soft, breathable feel.

For stretching, slowing down, and everything in between.

70% TENCEL™ – 25% Polyamide – 5% Elastane
Made in Portugal

Exclusively available in-store

the selection

Next to our own label, a small selection of brands that share one belief: support belongs in everything she reaches for. Before, during and beyond.

  • YUYOU
  • adidas
  • Arc’teryx
  • ASICS
  • Calvin Klein
  • District Vision
  • Keanto
  • Live The Process
  • Malin + Goetz
  • On
  • Pas Normal Studios
  • Salomon
  • Saucony
  • Unna

Amsterdam

The first one. A hub on the Overtoom, the park across the road, and everything we make and choose under one roof.

Visit us

Overtoom 21–23
1054 HA Amsterdam

Open daily from 8am to 6pm

Get directions Come work at the Hub

community

Through the support of an active community.

Where women come to move, connect and recharge.

Run clubs, yoga, talks and shared rituals. Designed to feel safe, human and personal.

Together, without obligation.

what is on

  • run club

    Morning run, coffee after w/ Ophélie

    Saturday 26 September · 09:00 · meet at the hub

    fully booked